Me too! My competitors Moz, Ahrefs, & SEMrush charge $950 to $9,900 a year. So I decided to try this crazy lifetime offer. Pay once and get full access for life! It's 90% cheaper than my competitor's subscription price. I am doing this because I am going to use the money to keep adding features - and you will, of course, get access to all of those new features. Or if you don't want to commit, the monthly option is still 70% cheaper. Either way, you win.